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Sunday, August 3rd, 2008
Memo from the past: Don’t fight city hall
in: Competition, Create, Startups
Sometimes, the benefits of a new product are so awesomely, amazingly, tremendously good that people are willing to change their behaviors. It’s not going to happen for you. Most of the time, people won’t work to try and understand a new approach. And no amount of education is going to change that. There’s a great example of this, and it’s not just a small company example. It happened to the word processing industry.
This is a fundamental challenge for entrepreneurs. We’re deep in the product, conjuring up reasons why it will win in order to attract investment and keep our employees motivated. But just because the rank and file is drinking the Kool-Aid doesn’t mean the rest of the world will.
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