We are a startup accelerator
We provide marketing consulting to new ventures, turning great ideas into successful companies.
Contact us
Categories
- Anticipate (2)
- Case studies (1)
- Communicate (21)
- Competition (2)
- Create (13)
- Exit strategy (2)
- Funding (6)
- Jobposting (1)
- Standing out (15)
- Startups (19)
Sunday, December 7th, 2008
Testing and launching a web app: What every startup needs to know
Several of the companies I’ve worked with in the last year have gone through a software launch. While I usually focus on the business side of startups, and this post is more like something from Bitcurrent or Watchingwebsites, it’s pertinent to any web startup that needs to test and launch a successful product. There are ten distinct stages of defining, testing, and launching a web application. Each stage has some tools you can use, involves different people, and focuses on different kinds of data collection. If you go through these stages in the wrong order, you’ll waste time and money. Do them in the right order—using some of the tools we’ve found here to help you along the way—and you’ll be much more likely to launch the right product at the right time and make it easy for your customers to access you.
Read more…
View CommentsThursday, December 4th, 2008
Myths entrepreneurs tell themselves
in: Startups
My friend Raymond Luk has a great post on the ten tough questions entrepreneurs need to ask themselves before starting a company. He’s right on all counts, and if you’re considering a startup, you need to read them and answer them honestly.As I was reading the list, it reminded me of a recent conversation about some of the delusions that first-time startup owners have, and that need to be dispelled before they can really get to work. Read more…


