We are a startup accelerator
We provide marketing consulting to new ventures, turning great ideas into successful companies.
Contact us
Categories
- Anticipate (2)
- Case studies (1)
- Communicate (21)
- Competition (2)
- Create (13)
- Exit strategy (2)
- Funding (6)
- Jobposting (1)
- Standing out (15)
- Startups (19)
Wednesday, January 14th, 2009
What makes you unfollow someone? Six things stand out.
in: Communicate
How many people can we follow? Take a look at this excellent study by Huberman, Romero, and Wu. It shows that there’s an underlying hidden network of friends, and that the remaining follower/followee relationships are really just social courtesy. If humans can normally handle around 150 social relationships then, as JP Rangaswami observes, tools like Twitter help push this limit up to perhaps 600 people.
Social networking for business is a two-edged sword: You have to keep track of many followers, but automating the process thwarts efforts to remain genuine. And yet we don’t spend enough time analyzing unfollow behavior. Here are the results of some informal surveys over the past few weeks.How many people can we really follow?
View Comments