Friday, March 27th, 2009

FarmsReach takes the covers off

in: Standing out, Startups

We call Rednod a startup accelerator. That means we get our hands dirty helping to design product features, business models, positioning, look and feel, business processes — whatever it takes to get the job done. It’s a lot of fun, particularly when the team is smart and they’re trying to solve an important problem.

One of Rednod’s clients, FarmsReach, fits that bill especially well. They launched on Tuesday at the Green:Net conference. After ten months of hard work on a web platform that could actually transform the local, sustainable food industry, the company’s finally taking the covers off.

Best of all, the company won the inaugural People’s Choice award at the Launchpad event with CEO Lana Holmes’ great presentation. The buzz has been huge, and while FarmsReach is taking it slow, focusing on San Francisco farms and restaurants, it’s a model that can work across North America in short order.

Congratulations to the FarmsReach team.

Also worth checking out is Saul Griffith’s awesome presentation on the energy we use, which takes a decidedly engineering-centric view at the daunting challenge humans face in trying to slake our thirst for energy. Green:Net was an excellent — and thought-provoking — event.

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