Comments on: How we do it: building a message map http://www.rednod.com/how-we-do-it-building-a-message-map/ Startup accelerator helping companies anticipate markets, create great products, and communicate them simply. Tue, 13 Apr 2010 17:30:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Robyn Hatfield http://www.rednod.com/how-we-do-it-building-a-message-map/comment-page-1/#comment-2348 Robyn Hatfield Tue, 13 Apr 2010 17:30:27 +0000 http://www.rednod.com/?p=171#comment-2348 Thanks for the great article! I love how you go through step by step. I have always used the 'problem - solution - specific solution' mentality. But your approach really steps you through the entire process (and I love how you talk about 'the process.'). Thanks for the great info! Robyn Thanks for the great article! I love how you go through step by step. I have always used the ‘problem – solution – specific solution’ mentality. But your approach really steps you through the entire process (and I love how you talk about ‘the process.’).

Thanks for the great info!

Robyn

]]> By: Chris Hopf http://www.rednod.com/how-we-do-it-building-a-message-map/comment-page-1/#comment-2347 Chris Hopf Tue, 13 Apr 2010 17:10:40 +0000 http://www.rednod.com/?p=171#comment-2347 Excellent post and what a great resource for startup and existing businesses. Often businesses believe their conversion challenges are due to their pricing and take the easy approach of lowering prices. This can be, not only a very costly mistake, but is also almost always misguided. Getting your messaging right, is one of the first steps to getting your pricing right. Reminder: It's not the price they don't like, but what they understand they are (or are not) getting for that price. - Chris Hopf, PricingWire Twitter: @pricing Excellent post and what a great resource for startup and existing businesses. Often businesses believe their conversion challenges are due to their pricing and take the easy approach of lowering prices. This can be, not only a very costly mistake, but is also almost always misguided. Getting your messaging right, is one of the first steps to getting your pricing right.

Reminder:
It’s not the price they don’t like, but what they understand they are (or are not) getting for that price. – Chris Hopf, PricingWire

Twitter: @pricing

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