19 August 2008
Unclear on the concept of web
Posted by Alistair Croll under: Communicating; Creating great products .
Just a quick one today.
I was at Web2Expo earlier this year, and Website Magazine (pictured below) was exhibiting. I find this tremendously confusing. I imagine the target market of people who like to read about the web on paper is roughly the same as the market of people whose assistants print their e-mail for them.
But what I find most curious is that web analytics provide so much better data on the effectiveness of advertising, it’s almost irresponsible to use print media to reach people. And since magazines usually make their money from print advertising and sponsorship, that’s got to be a losing game.