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Saturday, June 14th, 2008
The purpose of your first slide
in: Communicate, Funding, Standing out
I was talking with the CEO of a startup last week and we were going over funding slides. There’s always an overview slide up front. According to common wisdom, this is supposed to “tell them what you’re going to tell them.” But I have a slightly different take on it. Sure, you have to say what industry you’re in, how much you’ll make, how you’ll make it, and why you’re the one to make it happen. And do all that in a couple of sentences. But your first slide has a different, more important purpose. The purpose of the first slide is to change their mindset from “I have to sit through this” to “I get to sit through this.”
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