Comments on: Using Twitter for fundraising: Lessons learned from Beers for Canada http://www.rednod.com/using-twitter-for-fundraising-lessons-learned-from-beers-for-canada/ Startup accelerator helping companies anticipate markets, create great products, and communicate them simply. Tue, 13 Apr 2010 17:30:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Watching Websites » the battle between traditional & interactive marketing is irrelevant when goals are properly defined http://www.rednod.com/using-twitter-for-fundraising-lessons-learned-from-beers-for-canada/comment-page-1/#comment-2298 Watching Websites » the battle between traditional & interactive marketing is irrelevant when goals are properly defined Tue, 15 Sep 2009 11:35:37 +0000 http://www.rednod.com/index.php/2009/07/07/using-twitter-for-fundraising-lessons-learned-from-beers-for-canada/#comment-2298 [...] hey, if the crap hits the fan – we can help .  Oh, and check out Alistair’s post on rednod.com for great insight about a campaign he [...] [...] hey, if the crap hits the fan – we can help .  Oh, and check out Alistair’s post on rednod.com for great insight about a campaign he [...]

]]> By: Tanya McGinnity http://www.rednod.com/using-twitter-for-fundraising-lessons-learned-from-beers-for-canada/comment-page-1/#comment-2268 Tanya McGinnity Wed, 08 Jul 2009 14:37:53 +0000 http://www.rednod.com/index.php/2009/07/07/using-twitter-for-fundraising-lessons-learned-from-beers-for-canada/#comment-2268 Thanks for this well-developed study which will be so valuable for anyone considering a quick and dirty fund raising campaign such as the Beers for Canada campaign. I'm glad that you made mention to the differences between Twitter & Facebook as tools as it's really shows the necessity of knowing the audience you are speaking to and the channels which will be most effective to communicate through. Having a more interactive element to the site showing recent comments/ tweets / donations would have been interesting and perhaps having a corporate element of inviting companies to buy their staff a beer for 'beer o'clock' would be another cool way of promoting the campaign. Having videos of the folks who donated with a beer/ pitcher in hand and speaking to their support of the campaign would also be cool. These kinds of mini-beer-fueled 'infomercials' would add a personal face to the campaign (albeit a potentially drunk personal face!) Overall great work to all those who launched this campaign! It was a creative and professionally executed way to get the word out about a very important program. Thanks for this well-developed study which will be so valuable for anyone considering a quick and dirty fund raising campaign such as the Beers for Canada campaign.

I’m glad that you made mention to the differences between Twitter & Facebook as tools as it’s really shows the necessity of knowing the audience you are speaking to and the channels which will be most effective to communicate through.

Having a more interactive element to the site showing recent comments/ tweets / donations would have been interesting and perhaps having a corporate element of inviting companies to buy their staff a beer for ‘beer o’clock’ would be another cool way of promoting the campaign.

Having videos of the folks who donated with a beer/ pitcher in hand and speaking to their support of the campaign would also be cool. These kinds of mini-beer-fueled ‘infomercials’ would add a personal face to the campaign (albeit a potentially drunk personal face!)

Overall great work to all those who launched this campaign! It was a creative and professionally executed way to get the word out about a very important program.

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