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Tuesday, July 14th, 2009

Of Arugula, typoes, and handshakes

in: Create

When it comes to product design, good product managers¬† often say, “don’t sweat the small stuff.” In the early stages a good product manager needs to focus on the one thing that’s absolutely needed.

But that backfires when tight focus is used as an excuse for sloppiness. One thing taking all of the attention at the expense of all the other small things can backfire — specifically, when a user doesn’t have a well-formed understanding of the product or service and is searching for cues.

Small things matter a lot

Wilted arugula leafI recently opened up a bag of arugula, that bitter green of haute cuisine and yuppie punchlines. As I was about to pile it haphazardly on plates, I spied a single wilted leaf. This prompted me to dig further — what if I’d bought a bad bag? What if it had spoiled in the fridge? Sure enough, closer inspection revealed others. Even the slightest imperfection reinforced my perception that something was amiss.

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